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brand design, advertising strategy, book design and copy, social media campaign, content creation, event planning

ABOUT BEGIN

Begin Building a Boss Bitch by Christi Lukasiak is the planner designed for ambitious college students.

In March 2021 Emily Housey proposed a planner product line to Christi Lukasiak and in less than five months the Housey Designs team took it from the idea stage, to market, and sold out of inventory within 4 hours of launching. 

Emily Housey and Delaney Barnicle took the lead on this project and they completely designed a one-of-a-kind planner and brand. The immediate success and positive reaction from our target audience generated many ideas and possibilities to elevate
Begin.

FULL SCALE
PRODUCT DEVELOPMENT

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1

Research

2

Branding

3

Design and Strategy

4

Content Creation

5

Web Design

6

Social Media Ad Campaign

7

Event Planning

Branding

style guide

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the planner

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position statement

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(Imaginary champagne glass raise) 

For the mother f*cking Boss Bitches, who are self-motivated and identify as the 1%, who cannot be stopped because no dream is too big and impossible is not in their vocabulary. The ones who are ready to fully be their authentic self with no apologies and think of themselves as the CEO of their own lives. 


Begin provides a transformative experience that encourages consistency, self-improvement, and provides information and tools vital to success. Begin sets itself apart from other planners with the expertise of Christi Lukasiak, Boss Bitch Extraordinaire, and a journey with a planner designed by college students, for college students.

content direction & creation

Our content creation

benefit

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