The most dramatic design POD is the coloring. The color palette we have selected creates a warm, comfortable and trusting feel. This is the biggest visual differentiator at first impression. This also aligns with PDPs values of kindness, love and partnership.
Traditionally and most consistently used is an eye variation for imagery with optometry clinics. Using an eye icon is good for identifying what the business is. However, using icons in logo design is an opportunity to show what makes you different than your competitors. Logos should be simple, memorable, and timeless.
The most recognizable companies do not have a logo representing their product / service:
Starbucks, apple, nike, McDonalds, amazon, +
This depends on what you want the purpose of your branding identity to be.
Ex. Is the purpose of your branding to stand out? To portray your values of love, kindness and collaborative work environment?
An observational note on medical / health industry branding*
A person refers to their dentist / orthodontist / doctor by what stands out to them. Rarely, if ever, do people refer to their doctors office by the name of their practice. It is either by the doctors name, or the general use of “the doctor / the dentist”. Instead of calling our family orthodontist, “Naper Ortho Sleep Center” my family and friends that go to this center refer to the orthodontist by name, Dr. Planner. Similarly to the eye care branding, all dentists have a tooth in their branding and more often than not its blue. We want to change this pattern for PDP. Creating a distinguishable brand identity that portrays value PDP adds to optometry clinics, not the product / services PDP provides.