Rebranding case study for Mionetto Prosecco. The market for affordable prosecco is very competitive especially since Mionetto's direct competitors are LaMarca and Chloe, two very well branded and packaged bottles that appeal directly to their target audience with relevant pop culture references. Mionetto has no visible or marketing point of differentiation to compete with these brands.
At Housey Designs we define Point of Differentiation as, "unique, something that makes a brand different not better." We took a deep dive into Mionetto's roots to draw some interesting history and use it to elevate their branding.
Emphasizing the difference between champagne and prosecco which is based on the region it is made. In the United States this is a common misconception and every sparkling wine is commonly referred to as champagne.