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Vesta is a new and emerging food delivery service that’s business model focuses on: speed, connivence, and location. We were asked to re-brand Vesta. After getting half way through the process, the CEO decided to change the name, branding ,and start from scratch.
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Since the brand values and the business model centered around speed and delivery, I decided to incorporate that into the name and choose brand colors that stood out in the industry and Iphone app store specifically. The CEO decided to move forward with concept 2 because the name was convenient with licensing and domain names.
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